mobi, epub |eng | 2012-08-20 | Author:Douglas Van Praet

6 STEP THREE: LEAD THE IMAGINATION I dream my painting, and then I paint my dream. —Vincent van Gogh IN 1955 SHIRLEY POLYCOFF JOINED AD GIANT FOOTE, CONE & Belding ...

epub, mobi |eng | 2015-04-21 | Author:Shane Atchison & Jason Burby [Atchison, Shane & Burby, Jason]

INCLUDE BRAND REACH. This is the number of people who know about your brand or product, and how big a conversation they’re having. For example, we talked above about tests ...

epub, mobi, azw, pdf |eng | 2016-06-14 | Author:Jonah Berger [Berger, Jonah]

WHY LOUIS VUITTON SHOULD ENCOURAGE COUNTERFEITING If you’ve never seen a Louis Vuitton trash bag, you’re in for a treat. No, not Louis Vuitton’s Raindrop Besace, a $1,960 waterproof purse ...

epub |eng | 2011-09-20 | Author:Martin Lindstrom [Lindstrom, Martin]

Haven’t I Seen You Somewhere Before? One of the classic (literally)—and most effective—ways companies create the nostalgia factor is by dusting off and rereleasing commercials, slogans, or ad campaigns from ...

epub, mobi |eng | 2013-08-13 | Author:Robert Hamper [Hamper, Robert]

Analyzing Problems After you identify the firm’s problems, rank them based on their seriousness and probability. If you determine that the probability of a problem is high, you should consider ...

epub, pdf |eng | 2010-04-25 | Author:Donna Anselmo

FOCUS ON RELATIONSHIPS BEFORE SALES Networking is more than the practice of handing out business cards. To be successful, you must build relationships. To do that, you must understand what ...

epub, mobi |eng | 2015-04-02 | Author:Steven Van Belleghem [Belleghem, Steven Van]

From big data to big wisdom: the predictable consumer In his excellent big data book The Signal and the Noise8 Nate Silver discusses how it is possible on the basis ...

epub |eng | 2008-10-21 | Author:Lindstrom, Martin [Lindstrom, Martin]

NOW YOU MIGHT be thinking, this is all well and good, but is there scientific proof that brands have a great deal in common with spirituality and religion? That’s what ...

epub, mobi |eng | 2006-01-10 | Author:Peter E. Rossi & Greg M. Allenby & Rob McCulloch [Rossi, Peter E.]

epub |eng | 2016-01-07 | Author:Martin Lindstrom

Chapter 6 The Case of the Missing Hand Cream How Selfies Smoothed the Way for an In-Store Fashion Revolution As far as products and brands are concerned, the world is ...

azw3 |eng | 2016-01-07 | Author:Verhoef, Peter C. & Kooge, Edwin & Walk, Natasha [Verhoef, Peter C.]

Table 4.1.1 Seven classic data analytics Averages can be misleading: Only looking at the average can be misleading, especially when there is much heterogeneity. Therefore, we strongly recommend not only ...

mobi |eng | 2010-09-01 | Author:Zurawicki, Leon [Zurawicki, Leon]

3.8 Feeling the Pinch: Paying the Price In most considerations regarding acquisition of products/services their cost plays a prominent role. The expected cost (not always the price alone) to the ...

epub, mobi |eng | 2015-03-02 | Author:Colin Strong [Strong, Colin]

So it is clear that we are in a position where we have imperfect information and limited computational capabilities in the context of a world where the different options are ...

epub |eng | | Author:Paul N Hague

All too often there is not time to carry out a proper pilot, but at the very least, the questionnaire should be tried on someone in the office, preferably someone ...

epub |eng | 2015-04-20 | Author:Levesque, Ryan

COLUMN U: SMIQ (SINGLE MOST IMPORTANT QUESTION) Between Column A and Column U, I’ve “hidden” all the data we won’t be using (e.g., Session ID, IP Address) to simplify what ...